Spanish and Latin American Economies and International Marketing

Spanish and Latin American Economies: Students will learn about the current economic situation in Spain and Latin America, as well as the cultural, economic, historical, political and social factors that have shaped the economies of these countries over the last decades. The bases of this course are made up of three different areas: main companies in Spain and Latin America, the basics of the Spanish and Latin American economy and the lexicon.

International Marketing: This course will familiarize students with the characteristics of the internationalization process, strategies for entering international markets, the process of selecting target international markets, the segmentation and positioning process in international markets, and decisions related to the standardization and adaptation of the international marketing mix.